About PerfumePass
PerfumePass started as a personal project after I attended FUMED in Chicago in March of 2026. I was feeling overwhelmed by the number of brands and couldn't keep track of all the fragrances I didn't want to miss.
To organize my experience I made a 12 page spreadsheet with all the brands, fragrances, notes, and prices so I could note the ones I couldn't miss and highlight my favorite new discoveries. It was a great resource, but not the most convenient to use pen and paper with the limited space at these events — so the idea for PerfumePass was born.
What started as a personal tool became a platform. PerfumePass now powers the digital experience for fragrance events, helping attendees discover and remember what they smell, and giving organizers and exhibitors data they've never had before.
The fragrance community is special — passionate, creative, and deeply personal. PerfumePass is designed to honor that.
PerfumePass is built around the people who make the fragrance community what it is — creators, brands, and the attendees who love them. Everything we build starts there.
We are focused on making the attendee experience as seamless as possible — from being a resource for research and event questions beforehand, to helping them navigate and track their discoveries on the floor, to delivering a personal recap after. Every feature we build starts with that journey in mind.
I work in data and analytics, and I've seen firsthand how the right insights can help businesses optimize and unlock new revenue streams. Event organizers and exhibitors deserve that same advantage. PerfumePass surfaces engagement data — bookmarks, ratings, check-ins, and more — so organizers can improve their events and brands can better understand and connect with the attendees who are most likely to fall in love with what they make.
We'd love to help. Reach out and let's talk about your event.
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